From a very young age, fashion has been the passion of Obaid’s life. Since the age of 19, Obaid had been doing freelance work for friends and family, and his work expanded through word of mouth, as Obaid’s creations were truly elegant, with each work of embroidery unique from the rest. Obaid’s creations signify feminine beauty and sophistication, which is a must-have for all women of substance. Having said this, it is a known fact that Obaid Shaikh has also tried his hand at men’s clothing, during his position as Chief in Design at Junaid Jamshed’s boutique.
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