“Offline American Apparel ads — people talk about them; they are a source of discussion and controversy. I think the term is ‘social objects.’ That’s how our Internet ads work, too. In our case, there’s no distinction between social media [marketing] and advertising. If our advertising isn't social, then it’s not working.”
From Ryan Holiday who handles American Apparel's online advertising, via tfs, via wwd.
Images: Google. Yeah I'm lazy, I just had to reference that quote somewhere, somehow...
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