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| Photo courtesy of sposaitaliacollezioni.fieramilano.it |
The event's special Italian mood has been christened "The Italian Touch" by the organizers. Short sharp and straight to the point, it embraces a unique way of considering the happy couple on their wedding day. Sensibility, flair and creativity, plus the great tailoring tradition of the Bel Paese will all be on show during this four-day fair.
The limelight will shine on collections for 2011 by the biggest names in the Italian bridal world, their return to the fair confirmation of the absolute value of this June appointment with all that concerns the wedding universe.
The most important include Ilenia Sweet by Bellantuono, Mariage Group Italy, Carlo Pignatelli, and the Atelier Aimée Montenapoleone with the ranges Emé di Emé Le Spose and Pret à porter Basic. Others making a comeback are Tosca Spose for her and Luciano Soprani and Renato Balestra for him.
Fiera Milano wedding bells will also ring to the tune of big international brands like David Fielden, Jenny Packham, Ian Stuart Bride and Vera Wang, important names that allow Sì Sposaitalia to round out its 360° range of products. The fashion section is topped off by an overview of accessories - style details by Penrose and Alessandra Avallone.
This appointment in Milan, strictly trade only, will also include three days of catwalk shows, on the Friday, Saturday and Sunday. The brands already on the calendar are Ottavio Nuccio Gala with his new collection of men's suits, the English Ian Stuart Bride and the romantic Amelia Casablanca. Once again this year there is a collective runway show by the Puglia Region, presenting companies from the most important Italian production district for wedding dresses.
The catwalk is therefore confirmed as the best way of showcasing collections as it allows the dresses to be viewed in movement, permitting the lightness and perfection of their tailoring to be fully appreciated.
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